Resume


An experienced marketer and driven individual who has acquired a passion for developing brands and giving those brands a voice through proven marketing strategies. My motivators are expanding my cultural knowledge, solving complex problems using data-driven consumer insights, and maintaining business growth amidst the use of sustainable resources.


Work Experience

Digital Manager - Analytics
Converge Consulting (Cedar Rapids, IA)
November 2017 - Present

  • Promoted within 6 months to manage thought leadership and initiatives surrounding automated full-funnel reporting and data-driven campaign management.

  • Strategized, developed and implemented company-wide standardization for data inputs, over 70 client-facing Google Data Studio reporting dashboards, internal account databases, and industry benchmark reporting using best practices.

  • Developed multi-channel and multi-persona digital campaign strategies to meet and exceed lead generation, enrollment, and fiscal year budget goals for 25+ accounts.

  • Implemented, optimized, and monitored ad spend & performance for digital advertising campaigns on Google Ads, YouTube, Facebook, Instagram, LinkedIn, Twitter, SnapChat, and various display networks.

  • Assisted with design and development of ad creative and landing pages in coordination with digital advertising projects.

Digital Marketing Strategist
Aspire Digital (Dublin, Ireland)
June 2016 - May 2017

  • Executed a competitive analysis of 24 surrounding businesses’ social media accounts.

  • Developed FY2017 marketing objectives and an internal social media strategic plan.

  • Created a digital marketing analytics dashboard measuring monthly data for 6 clients.

  • Defined target markets for 6 client social media and Google AdWords PPC campaigns.

  • Developed and implemented a new internal project management system.

Behavioral Research & Teaching Assistant
University of Iowa Tippie College of Business (Iowa City, IA)
February 2016 - May 2017

  • Scheduled, coordinated, recruited, and analyzed data for human subject protocols.

  • Utilized advanced marketing research methods such as eye-tracking, facial expression encoding, and skin-conductivity to measure consumer behavior.

  • Assisted 7 students in designing eye-tracking studies to evaluate shopping behavior against alternative retail shelf layouts.

  • Assisted neuromarketing faculty in developing advanced marketing tutorial videos for SPSS, Tobii Pro eye tracking, and Emotient software delivered to students and the public.

  • Developed the logo, promotional items, and branding standards for the UI Neuromarketing lab.

Creative Media Developer
University of Iowa Carver College of Medicine (Iowa City, IA)
November 2012 - February 2016

  • Received 2 promotions and 4 SPOT Performance Awards over a 3 year period.

  • Provided print and web graphic design and production for the college, health care collaborations, deans, annual reports to donors, and executive recruitment.

  • Developed brands and collateral for 3 interdisciplinary medical education programs.

  • Created donor viewbooks and promotional materials used to garner a $25 million gift.

  • Developed, designed, and managed a bimonthly medical research email newsletter.

Business Owner and Chief Creative Officer
MPA Computers, LLC (Bloomfield, IA)
April 2009 - October 2012

  • Developed a team of twelve IT and marketing professionals focused on delivering residential computer repair, large-firm IT consulting, and both local and national marketing efforts.

  • Managed and executed the entire creative and marketing department (including web, print, branding, strategy, research, analysis, consultation, social media, and content creation efforts).

  • Maintained day-to-day business operations including financial reporting, billing, human resource management, project management, sales, strategic planning.

  • Assisted in acquisition and retention of a $20,000 annual marketing contract.

  • Created and launched national branding campaigns for an expanding local creamery.

Marketing Consultant and Graphic Designer
Cassandra Hansen (Iowa City, IA)
May 2008 - Present

  • Created promotional materials and ongoing marketing strategies for national clients.

  • Acquired freelance clients and contracts through social media marketing, discussion board participation, an online portfolio and blog, and local networking.

  • Maintained client relations, communications, billing, and invoicing.

Graphic Designer and Social Media Specialist
IACO Media (Bloomfield, IA)
June 2008 - April 2009

  • Developed graphic design materials for client websites, logos, and print material.

  • Organized content outlines, styling, and development for 11 national websites.

  • Created and implemented social media marketing and blogging strategies for clients.

Data Entry and Medical Billing Assistant
Softactics, Inc. (Ottumwa, IA)
May 2007 - May 2009

  • Organized and coded medical claims and billing data for more than 2,000 patients.

  • Assisted in preparing monthly invoicing and statements for client medical bills.

  • Created and implemented entire 5 year filing system of medical insurance documents.


AFFILIATIONS

Leadership Development Academy
Kirkwood Corporate Training (Cedar Rapids, IA)
September 2018 - Present

  • Attended bimonthly classes with professional speakers on various leadership topics.

  • Performed leadership development assignments leveraging real-world leadership opportunities in the workplace.

Undergraduate Research Fellow
Iowa Center for Research by Undergraduates (Iowa City, IA)
April 2016 - May 2017

  • Received funding for grants to conduct and present marketing research for the 2015 summer semester and 2016-2017 academic year.

  • Researched and developed studies to test the effectiveness of using eye-tracking methods to predict retail sales in realistic and controlled environments.

Researcher and Finalist
Frontier/Tippie College of Business Sustainability Impact Competition (Iowa City, IA)
November 2015 - April 2016

  • Developed a proposal to increase consumer awareness and demand for sustainable food products at the university through a semester long research project.

  • Chosen as a finalist to compete in the competition and was given budget approval.

  • Created and implemented 6 decision-making tools that were displayed at point-of-purchase locations within the college in efforts to educate consumers on their food item purchases.

  • Distributed 2 campus-wide questionnaires using IRB approval to over 2,300 subjects. Analyzed survey data and pre-and post-sales data using SPSS and Excel.

  • Met and collaborated with administration to discuss possible options to increase vegetarian and healthy options available for consumers in the college's cafe.

Marketing Institute Scholar
University of Iowa Marketing Institute (Iowa City, IA)
November 2015 - Present

  • Chosen as one of the top 16 undergraduate marketing students to conduct a field immersion project over a three semester period.

  • Collaborated with an international car manufacturer to conduct primary and secondary research in order to develop an omnichannel marketing strategy that would strategically increase sales of vehicles and change perceptions of the car buying process for the Millennial generation.

  • Developed a program name, logo, brand, marketing campaign, and promotional materials for the Tippie College of Business tutoring program using primary and secondary data that was selected as the winning proposal and implemented for launch in 2016.

  • Worked with a team to conduct a campus-wide survey with over 1,200 respondents, as well as a second targeted survey, in order to develop research analysis and marketing tactics for FOX Sports and Mediacom to better reach the Millennial customer base.

President
University of Iowa American Marketing Association (Iowa City, IA)
May 2015 - Present

  • Responsible for leading weekly general and executive meetings, collaborating with executives and administration, and representing the organization as a whole.

  • Increased membership in one year by 71% to reach 108 undergraduate members.

  • Developed annual chapter plans and reports used to execute a completion rate of 93% of yearly SMART goals and achieve 3 functional chapter awards.

  • Recruited 5 teams from AMA chapters throughout the Midwest to compete in a sustainable marketing case competition sponsored by Alliant Energy.

  • Developed biweekly executive minutes MailChimp email campaigns to increase transparency.

  • Lead a team of 17 members to submit a case for the International Collegiate AMA Competition for the first time in the chapter's history.

  • Created a strategic plan for an alumni database of 875 members from scratch.

  • Designed and analyzed numerous member and alumni feedback surveys using Qualtrics.

Vice President of Public Relations and Philanthropy
University of Iowa American Marketing Association (Iowa City, IA)
January 2015 - May 2015

  • Increased social media interaction and traffic, and number of accounts (Instagram and Snapchat).

  • Served as the organization’s photographer and provided graphic design support for all events and functions.

  • Created a blog for the organization to increase external engagement.

Emeritus Board Member
University of Iowa American Marketing Association (Iowa City, IA)
May 2016 - Present

  • Advised the executive committee to assist in the chapter’s annual strategic goals.

  • Attended general and executive meetings and participated in national conferences.

International Buddy
University of Iowa Tippie International Buddies (Iowa City, IA)
September 2015 - Present

  • Paired with a Chinese international business undergraduate student for a three semester long partnership in efforts to expand cultural knowledge.

Change Agent
University of Iowa Eco Hawks (Iowa City, IA)
March 2015 - Present

  • Committed to the pursuit of the University of Iowa’s sustainability efforts.

  • Used campus best practices, and spread the word on sustainability around campus.

  • Participated in Dorm Move-Out waste reduction event and assisted in the diversion of 1,036 dorm items (21,158lbs) to Goodwill and the Crisis Center that would otherwise be taken to the landfill.

  • Collaborated to reduce waste at the 2015 Health Sciences Research Week by creating signs and table tents that directed participants where and how to separate compostable, recyclable, and landfill items.

STRENGTHS

Myers-Briggs Type: ESTJ
StrengthsFinder Top 5: Achiever, Competition, Restorative, Learner, Discipline


Education

The University of Iowa Henry B. Tippie College of Business
Bachelor in Business Administration
Major, Marketing
Minor, Psychology
Expected Graduation: May 2017
UI Cumulative GPA: 3.69

IES Abroad: Dublin
Eight week summer marketing internship program and cultural course
June 2016 - July 2016
GPA: 4.00

Study Abroad: London Winter Session
Two week Supply Chain Management course in London, England offered by the Tippie College of Business.
December 2015 - January 2016
GPA: 4.00


Academic Honors

Jim & Emily Coble Business Scholarship
Merit-based scholarship given to a student in good academic standing with a minimum 3.0 GPA.
2015 - 2016, 2016 - 2017

IES Study Abroad Scholarship
Merit-based scholarship given to a student enrolled in the program.
June 2016

Tippie College of Business Scholarship
Merit-based scholarship provided by the college. 
Spring 2016, Fall 2016

Short-Term Study Abroad Scholarship
Merit-based scholarship given to up to 10 students at the University of Iowa studying abroad in a short-term session. Issued by the Stanley-University of Iowa Foundation.
November 2015

Nancy Hauserman Global Scholarship
Scholarship given to an undergraduate business student studying abroad.
November 2015

Beta Gamma Sigma
Inducted into the business honors society by achieving the top 10% of class status.
Fall 2015 - May 2017

University of Iowa Honors Program
Maintained a 3.50 cumulative, UI, cumulative business, and UI business GPA in order to graduate with Honors in Business, completed 12 semester hours of honors coursework credit, and completed and presented an honors thesis with original research on consumer behavior and retail shelf layouts conducted in conjunction with a full-time member of faculty.
Fall 2014 - May 2017


TECHNICAL SKILLS

Digital Advertising
Google Analytics
Google Data Studio
Google Tag Manager
DoubleClick Bid Manager
Google & Bing Ads
Facebook Advertising
LinkedIn Advertising
Snapchat Ads
Twitter Ads
Amazon PPC
Mailchimp

Analytics
Microsoft Excel
Minitab
SPSS
Tableau

Marketing Research
3M VAS
ASL Mobile Eye-Tracking
Tobii Pro Eye-Tracking
Emotient
Qualtrics

Creative
Adobe Creative Suite
CMS: Ektron, Joomla!, Wordpress
Landing Page: Unbounce, SquareSpace, HTML/CSS
iMovie


CERTIFICATION

Google Analytics Individual Qualification
Google Academy for Ads
September 2018

Google Ads
Google Academy for Ads
Including: Google Ads Fundamentals, Google Ads Search Certification, Google Ads Display Certification
November 2017

Human Social & Behavioral Research
CITI Program
August 2015


AWARDS

1st Place, AcuRite Digital Marketing Competition
My team of two had one hour to develop a 10 minute presentation on one brand within the consumer electronics industry showcasing best-in-class omnichannel approach.
2015 American Marketing Association Regional Conference

Outstanding Chapter Planning
Collaborated with executives to create content for the chapter's annual strategic plan and designed the final 12 page product.
American Marketing Association International Collegiate Conference Spring 2015, Fall 2016, Spring 2016

Best Use of Jersey Brand
Developed award-winning branding and packaging for Homestead Creamery's new product, Flory's Truckle, by incorporating the Jersey Cow logo into the product's design. 
2012 World Cheese Awards


LANGUAGES

Native
English

Proficient
Spanish

Beginner
Korean
Gaelic