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Brand Enthusiast

Marketer • Entrepreneur • Scholar

 

 

I am an experienced marketer and a driven individual. I have a passion for developing brands and giving those brands a voice through proven marketing strategies.

I live for setting the bar high, reaching my goals, expanding my cultural knowledge, and solving complex problems.

When I was 18 years old, I began freelancing as a self-taught graphic designer and built a diverse client base through social media marketing. Shortly after, I co-owned a full-service technology solutions center and managed the entire creative department. 

Currently, I am the Behavioral Research Assistant at the University of Iowa College of Business, a Digital Marketing Strategist for Aspire Digital (based in Dublin, Ireland), as well as a fourth-year nontraditional undergraduate Marketing major and Psychology minor at the University of Iowa. I have studied abroad twice, completed an international marketing internship, held three executive leadership roles for the University of Iowa American Marketing Association chapter, conducted field studies as a Marketing Institute Scholar, and worked as a freelance social media consultant. 

My goals are to graduate with a BBA in Marketing, complete an honors thesis research project, pursue graduate education studying abroad in Ireland, and transition into a career in international brand management for the FMCG/CPG industry.

 

Specialties

Identity and Branding
Strategic Planning
Marketing Research
Leadership
Social Media
Graphic Design
Advertising

 

Interests

Brand Management
International Marketing
Sustainability

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Portfolio

Current Projects

Past Projects

Blog

Latest Tweets

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Contact

I'm just a phone call or email away, but I work best during in-person meetings where I can get to know you and your brand. 


I'm located in Iowa City, Iowa and am regularly on the University of Iowa campus. Get in touch with me to discuss how I can help your brand's marketing needs. 

PHONE

641-777-6761

EMAIL

cassie@cassandrahansen.com

 
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